Louisa Bourouag
Logo design
Collateral
Collateral
Louisa Bourouag is a lawyer at the Bar of Liège (Belgium), offering humane and effective support to individuals facing precarious situations, non-profit organizations, and activist groups.
When it came to her visual identity, we wanted to break away from the stereotypical uptight, distant, and overly serious lawyer. Instead, we wanted to mirror Louisa's down-to-earth, open-minded personality while still keeping things professional.
We achieved this by blending a bold, clear word mark with a gradient of warm purple tones.
