I'm Cassandra the creative mind behind TRACASS.
I often say I became a graphic designer by accident, but in reality, design has been a lifelong passion of mine—I just didn’t know it at first. I've always been drawn to the visual side of things. I love typography, editorial design, illustration, and hand-lettering. I even find myself choosing books based on their covers!
Today, I specialize in brand identity design and typography, and I’ve picked up motion design along the way. What truly drives me is connecting with clients, understanding their vision, and transforming their ideas into visuals that resonate.
Every project is a collaboration. I love involving my clients in each step of the creative process, making sure they feel connected to the work and truly invested in the outcome.
My goal is for them to see the final result and feel proud, knowing it’s something they helped bring to life—like their own creative baby.
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